METRO, The Daily Catch

Background

German food wholesaler METRO Cash and Carry operates in a highly competitive market, supplying professional chefs and catering businesses.

For them, provenance and freshness are critical factors in winning their trust.

One of Europe's largest wholesalers of fresh fish, METRO has direct relationships with many fishing fleets who can deliver their catch overnight.

They wanted to demonstrate the freshness of their fish and highlight their traceability services.