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Dead Air

German Association of Children's Hospices

Issue 38 | March 2016

Agency

Serviceplan Munich

Creative Team

Chief Creative Officer: Alexander Schill Executive Creative Director: Mike Rogers Creative Director: Christoph Bohlender Art Director: J Jackson Text / Copywriter: J Jackson, Christoph Bohlender Graphic Designer: Sven Hartmann Illustration: Chris Hirschhäuser

Production Team

Account Supervisor: Christoph Bohlender (Bundesverband Kinderhospiz Ambassador) Agency Producer: Neverest Production Company: Instant Records Ton und Medienkonzepte GmbH Creative Producer: Anett Grünbeck Director: Chris Hirschhäuser Cinematographer: Chris Hirschhäuser Music Producer / Sound Design: Christoph Bohlender Offline / Cut: J Jackson

Date

October 2015

Background

In Germany there were 40.000 terminally ill children and young people. They would never reach adulthood. 5.000 children a day, every year. To answer the incredibly difficult questions that terminally ill children often asked, a very unique 24-hour helpline was created. The German Association of Children's Hospices set up the helpline, Oskar, to support families and offer answers. The task was to raise donations and promote the world's first 24-hour children's hospice helpline in an impactful and creative way.

Idea

To show the importance of a helpline dedicated to answering the questions that no one else could answer the idea was to work together with a terminally ill child, Sebastian, and arrange a live experience during one of Germany's most popular call-in radio-shows. On World Hospice Day, Sebastian, called in live to ask his tragic question: "Why is God allowing me to be so ill ... ... and letting me die?" After a shocking 12 seconds of dead air on live radio the message was provided: "When others fall silent... We are here with answers. The Children's Hospice Helpline 0800 8888 47 11"

Results

Donations to the Association of Children's Hospices tripled immediately after the first event aired. Due to the massive impact and the great success of "Dead Air", the project will be rolled out internationally.