The Solar Annual Report 2011
Direct Gold, Design Grand Prix - Flat Mailing - Austria Solar
Issue 24 | September 2012
Agency
Serviceplan, Munich
Creative Team
Creative Directors: Christoph Everke, Cosimo Möller, Alexander Nagel Art Director: Matthäus Frost Consulting: Diana Günder
Background
The Austrian Solar association represents all the important solar energy providers in Austria and was seeking to reach out to opinion leaders in the political and economical field through its annual report.
Idea
To demonstrate the power of both the sun and the association, the annual report was unreadable until the UV of direct sunlight fell on its pages.
Results
The report had to be reprinted to meet more than 400 requests from all over the world, e.g. Ernst & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier has been overwhelmed with orders.