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Tray Typer

KFC Germany

Issue 35 | June 2015

Background

KFC had positioned the brand as being fingerlickin' good food that was good for sharing, especially among young digital natives. But, whenever a new KFC opened, if customers wanted to share their impressions of the new restaurant with their friends, how could they enjoy fingerlickin' good food and use their smartphones without leaving greasy marks on them?

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