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Soundtree

BMW M4, M235i, X5, i3

Issue 31 | June 2014

Background

BMW in Switzerland had a history of innovative Christmas cards which put a smile on the faces of their customers and partners.

This time, however, the idea had to cover four different ranges (BMW X5, BMW i3, BMW M4 and BMW 2 Series) so it had to be based on a feature all the various cars had in common.

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