Do you believe in fate?
Euromillions – Spanish National Lottery
Issue 41 | December 2016
Agency
Shackleton
Creative Team
Chief Creative Director: Juan Nonzioli Account Team: Jaime Díaz (BM), Jair Rodríguez, Carlota Martínez Bordiú Creative Director: Tutu Nonzioli Creative Digital Team: Teresa Núñez, Teresa Galant
Production Team
Audiovisual Production Manager: Manuela Zamora Producer: Cristina Cortizas Digital Project Manager: Lucía García Digital Production Team: Jesús Olmos, Francisco Ortiz, Luis Miguel Abrego, Marina Ferrando PR 2.0, Social Media and buzzing Team: Elvis Santos (GM), Caridad González, Borja López, Laura Álvarez, Cova Cebrián, Auxi Gutiérrez, José Carlos Vicioso Director: Daniel Sánchez Arévalo Director of Photography: Pau Esteve Producer: La Joya Postproduction: Estudio Wework Postproduction: Esther Cardenal, Pedro Alarcón Music and sound: Estudio Wework, Música La Nevera
Other Credits
General Manager: Lucía Angulo
Date
September 2016
Background
The Spanish National Lottery, in partnership with Shackleton, has rolled out a new campaign that continues to build on the "It doesn't get any bigger" concept launched last year. The new campaign is an invitation to make things happen, to place ourselves in an appropriate stream of luck that drives us to where we want to go and to make the most of opportunities like those that come our way from September 30th, when the first EuroMillions Big Friday draw arrives with a minimum guaranteed jackpot of 130 million euros.
Idea
A short film narrates the moment in which a couple discover that their lives are about to change drastically. Through a very realistic approach and moving away from the more predictable celebration clichés, the protagonists experience very deep and contained emotions, bordering on confusion and bewilderment rather than instant happiness. In parallel, the story probes deeply into each character through a flashback that describes the moment when they first met, reinforcing the idea that things in life do not happen by chance, you really have to chase them.
A simple and bold call to action: to win, you must play.
Results
In less than a week the campaign got more than:
- 2,8 million users impacted
- 1.964.904 visualizatons
- 10.440 likes
- 3.350 shares