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ABANCA

Issue 54 | March 2020

Background

ABANCA is a Spanish bank based in the region of Galicia. It was created in 2011 out of the Novacaixagalicia savings bank in order to combine all the characteristics of a traditional bank with the innovation and technology of a modern company. The brand’s values were summed up in the phrase, ‘Sentir Común’. Hard to translate, it meant being grounded but listening and responding openly and honestly.

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