ABANCA is a Spanish bank based in the region of Galicia. It was created in 2011 out of the Novacaixagalicia savings bank in order to combine all the characteristics of a traditional bank with the innovation and technology of a modern company.
The brand’s values were summed up in the phrase, ‘Sentir Común’. Hard to translate, it meant being grounded but listening and responding openly and honestly.
This article is for Directory subscribers only
Submit Your Work
Send us your work for the next issue of Directory using our submissions form