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Valentine’s Day

Issue 14 | March 2010

Background

The TV channel Calle 13 specialises in action, mystery and thrillers.  During its 10 years of broadcasting in Spain it has carved out a distinctive brand identity through a series of daring and memorable advertising campaigns.

With this in mind, the agency was asked to come up with an equally provocative idea to excite media planners and journalists about Calle 13’s scheduling for St. Valentine’s Day.

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