Smelly Ads

Background

FirstVet wanted all dogs to be well and healthy. But could they tell more humans about it? Maybe dogs could help them reach out?

Idea

To get humans’ attention the groundbreaking digital vet, FirstVet, created the world’s first smelly ads to attract passing dogs.

Our Thoughts

The reason we’ve selected this is because pet adoption numbers have soared during coronavirus. In the USA, the number of pets in shelters has decreased. So it hasn’t been bad for all animals as it has been for tigers (see page 32). FirstVet is virusfriendly in that consultations are online so risk-free; and customer-friendly in that it is a lot, lot cheaper than going to a clinic.