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Paranormal Alert

Burger King

Issue 27 | July 2013

Background

Halloween was a big party night for young people in Sweden. The aim of the campaign was to make Burger King a natural part of the holiday, both before and after the night. The idea was to create an interactive experience where young people could hang out and have fun with the brand. But also to use the website as a tactical channel to drive traffic to the restaurant, which in turn would increase sales.

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