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#hondanextdoor
Honda France
Issue 46 | March 2018
Background
Honda in France had a problem in that it did not have as many dealerships as it would have liked. However, Honda also had some of the most committed brand-fans anywhere. These die-hard fans across the country were the company's best ambassadors, knowing the cars better than some dealers. Why not rely on their experience and passion to solve Honda's dealerships shortage problem?