Online & Digital

Journey into the Mind of the Malt Master


Issue 40 | September 2016


Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich.

The VR experience created by Space - called “Journey into the Mind of the Malt Master” - is an ambitious project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, highlighting the mastery and craft of their single malt whisky production. Users are taken on a journey and start by soaring above the Scottish countryside. From there they are plunged into the distillery, providing a unique experience as steaming copper pot stills slide past and fermenters drop down and thousands of casks in the warehouse build up around them. Hosted by a charming Scottish guide, the iconic Glenfiddich stag also makes a memorable appearance or two.

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