White Wednesdays

Background

Arla Foods is the UK's largest farmer owned dairy group. Research shows that the British public is very supportive of the dairy industry and will pay more for milk and dairy if it knows the money is supporting our farmers. With the industry facing tough competition from imports as well as low prices paid by supermarkets, agency Space set out to raise awareness of Arla's unique credentials and encourage people to buy Arla dairy products ahead of Christmas.