David's Unusables

Background

Motor Neurone Disease gradually causes the muscles that enable people to move, speak, swallow and breathe to stop working – and as they do, people living with MND lose their ability to use everyday items. MND New Zealand, a charity that supports people living with the disease, wanted to increase understanding of the disease. The ALS ‘Ice Bucket Challenge’ had been very successful in driving donations and engagement but few understood the reason behind it.