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St1

Issue 56 | September 2020

Background

Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages, saying they only have low prices, nothing else. The first tv spot highlighted the lack of toilets at their unmanned fuel stations with the help from a grumpy old man looking for a toilet. In the second tv spot we got to follow a woman trying to escape a bear. She runs to a St1 station in desperate need of help, only to realize it's unmanned.

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