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#unignorable

United Way

Issue 51 | June 2019

Background

Because Canadians did not realise that social issues like domestic violence, poverty, and homelessness existed in their own communities, the problems were being ignored. Though United Way worked locally by funding neighbourhood-specific solutions, they wanted a national awareness campaign to get Canadians of all ages, demographics, and backgrounds to take notice of what was happening in their own communities.

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