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Shopping on Ice

Iceland

Issue 50 | March 2019

Background

To bring some fun to the Christmas food shop, supermarket chain Iceland trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their London Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic ice to complete the spectacular transformation.

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