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KBC – The Talk Halfway

KBC

Issue 29 | December 2013

Background

For people still some twenty years off retirement, the sad fact was that their pension provisions were unlikely to be enough to help them maintain their living standards in retirement.

KBC wanted people in their mid-forties to start thinking about their retirement plans – urgently. However, they did not want to come across as if they were simply a bank trying to sell a product.

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