Tallinn Helsinki Album

Background

The task was for their Estonian neighbors know that Helsinki Airport is also their second home airport when they’re thinking of traveling to a certain destination.

Idea

Tallinn Holiday Album promotes Helsinki Airport’s 160 routes with real Instagram pictures of Estonian travelers taken in these destinations.

Results

Tallinners woke up to see nearly all billboards (80%) in the city covered with their own travel photos. The pictures were placed in the neighborhoods of the travellers, resulting in many surprises as they commuted to work.