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Wasted Potential Beers

City of Lahti

Issue 60 | September 2021

Background

In 2021 the city of Lahti was the European Green Capital. Known for their pioneering environmental activism, the city aimed to have a completely wasteless circular economy by 2050. Rather than make a few ads to talk about Lahti’s green ambitions, the idea was to make a range of beers.

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