The Rhino Stamp Project

Background

There were just 29,000 rhinos left in the world. South Africa was home to 75% of them.

In parts of Asia, their horns sold on the black market for more than $60,000 per kilogram, to be ground and used as a hypothetical cure for cancer or as a vitality tonic for the wealthy.

Protecting these animals, one of South Africa’s national symbols, was a massive challenge.

Despite the petitions and the awareness campaigns, the numbers of rhinos being killed continued to increase.

The Stop Rhino Poaching organisation wanted to find a way to talk directly to those responsible for creating the demand and show them what they were doing.