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HUN Wine – The Worst Time to Launch a New Brand

HUN Wine

Issue 56 | September 2020

Background

In Spring 2020, new sociable, canned wine brand, HUN, were getting ready to launch at music festivals around the UK. But the festivals were cancelled. There was supposed to be a launch party. But no one could make it. HUN still went into supermarkets but with the UK in lockdown the challenge was to raise awareness.

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