Mr Humfreez

Background

50% of Kiwi homes are too cold and damp, causing 1600 premature deaths each year. This is four times New Zealand’s road toll. As the nation’s largest home lender, ANZ Bank launched its Healthy Homes Initiative, offering interest free loans for insulation and heating. To change the Kiwi behaviour of ‘toughing it out’ over winter, we had to captivate and educate our audience.