Outdoor & Events
Instants V
Voyages-SNCF.com
Issue 32 | September 2014
Background
Voyages-sncf.com was the online travel agency of SNCF, the French national railways company. As a travel expert, it was the number one e-commerce website in France, with 1,7 million visitors per day.
To prove that no-one knew more about destinations in France and that they could carry people beyond the destination to live unique experiences, Voyages-sncf. com launched "Les instants V". This was an innovative offer, which took people to the best concerts, sports, museums and parks in France by train.
The brief was to create an event and to film it so that both PR and the video would reach as wide an audience as possible, creating awareness.
