Toy Rescue
Dagoma
Issue 54 | March 2020
Agency
TBWA\Paris
Creative Team
ECD: Benjamin Marchal & Faustin Claverie Art Director & writer: François Claux Writer & Art Director: Swann Richard Motion designer & editor: Nicolas Duval Art director assistant: Pauline Huet
Production Team
3D Supervisor: Younès Chekouh 3D Designers: Clément Choblet, David Locart Producer: Léa Gosselin Production assistant: Lucile Waechter Camera Operator: Coraline Benetti Musical Art Director: Thomas Jacquet Musical Producer: Fabrice Pouvreau Composer: Baptiste Thiry
Other Credits
Account Director: Mattheo Pressmar Senior Digital Art Director: Nicolas Barrès Digital Production Director: Guilhem Vacher Digital Project Manager: Juliette Gonzalez Digital Art Director: Kimberley Aubert Developers: Sidney Bourgallé, Kamal Zitouni Client account managers: Matthieu Régnier, Gauthier Vignon
Date
December 2019
Background
Everybody loves toys. For Christmas, there’ll be several billion toys purchased. But behind the toys hides an ecological disaster. More than 40 million toys end up in the trash every year in France. Because in most cases, they can’t be repaired. For one single reason: spare parts don’t exist.
Idea
To make toys repairable, Dagoma, the European leader in 3D printing, is launching Operation Toy Rescue. Spare parts for toys that didn’t exist till now have been recreated as 3D printable files. The concept is simple: After listing the most commonly lost or broken parts of the biggest selling toys in the last 40 years, a team of 3D designers modelled and recreated over a hundred spare parts with a 3D scanner. These 3D replacement part files have been put online at Toy-Rescue.com Anyone can go to the site, find the part they need, download it for free and print it. The spare parts can also be made in an eco-responsible way simply by using plant-based filaments.