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Innovation
 

Camelpower

Nissan

Issue 43 | June 2017

Background

Desert off-road driving in the Middle East was practically a sport. However, car brands had been using horsepower for years as the standard measure of their vehicles' desert capabilities even though on those mighty dunes, having high horsepower was not enough. The GTR, for example, was a car high on horsepower but low on capabilities in the sand.

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