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KFC Arabia

Issue 59 | June 2021

Background

KFC had dabbled with gamers and gaming, even designing a chicken-heating console. But the brand had yet to generate conversion with gamers. 350 million MENA gamers to be precise. A gold mine of sales if KFC was able to resonate with them. The challenge, then, was how to sell chicken to a target audience that didn’t even have time to check out an online menu?

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