Mail & Door Drops

World’s Smallest Screening Room

Airbnb Asia Pacific

Issue 35 | June 2015


Airbnb was one of the most dynamic and exciting start-up companies in the world. It was present in over 190 countries and had over 1,000,000 listings globally. However, in China, brand awareness was still extremely low. Even the few who had heard about the brand often did not have a clear understanding of what Airbnb was about. The task was to reach out to opinion leaders in China – travel and lifestyle journalists - and create brand awareness in a way that would educate and excite them.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read