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Made By Me

University of New South Wales

Issue 41 | December 2016

Background

Engineering suffered from a major perception problem that it was a "man's world" with the sector often portrayed as one of dust, hard hats and building bridges.

It was no surprise that it was not seen by many young women as an exciting potential career.

Despite the fact that this target audience was notoriously hard to reach, the task was to inspire more young women to choose to study engineering at the University of New South Wales.

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