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Sony Computer Entertainment NZ

Issue 4 | July 2008

Background

PlayStation 3 needed little introduction to hardcore gamers and gadget geeks. There is, however, another group of people who may have heard the name and not much else, who are open to technology but prefer the experience of playing, rather than component detail porn. The aim of this campaign was to intrigue these people in a non-technical, cyber-geek free way.

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