Outdoor & Events
Teleclub Pay-TV, "No interruptions"
Advico Y&R Group
Issue 34 | March 2015
Agency
Teleclub
Creative Team
Chief Creative Officer: Markus Gut Executive Creative Director: Dominik Oberwiler Concept and Art Director: Lukas Wietlisbach Text and Art Director: Fabian Küchler Accounts: Tanja Birrer DTP: Denis Klook Art Director: Anik Weber
Production Team
Setaprint AG
Date
March 2014
Background
The Swiss pay TV channel Teleclub offered movies, TV shows and live sport events all of them without the interruption of commercial breaks.
Idea
The task was to look for a way to transfer the user experience of an uninterrupted TV programme to the street. The idea: Advertising without advertising.
Results
As a result of the campaign, 10% more subscriptions were sold in a shrinking market.