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The Caples Awards 2018

Results

Issue 48 | September 2018

Best in Show

Agency: CHE Proximity
Client: carsales.com.au
Product: Online automotive classifieds
Title: AutoAds
Country: Australia

Ambient/Guerilla/Outdoor Gold

Agency: CHE Proximity
Client: Swann Insurance
Product: Motorbike Insurance
Title: Another Reason To Ride
Country: Australia

Branded Content - Gold

Agency: Happiness, an FCB alliance
Client: Carlsberg Group
Product: Carlsberg
Title: Probably TEDx
Country: Global

Digital B2C Gold

Agency: Colenso BBDO
Client: MARS NZ
Product: PEDIGREE®
Title: PEDIGREE® Child Replacement Programme
Country: New Zealand

Innovation Gold

Agency: CHE Proximity
Client: Cochlear
Product: Cochlear Implants
Title: Hearprint
Country: Australia

Innovation Gold

Agency: Colenso BBDO
Client: DB Breweries
Product: DB Export
Title: DB Export Beer Bottle Sand
Country: New Zealand

Integrated Gold

Agency: CHE Proximity
Client: Velocity Frequent Flyer
Product: 15% Velocity Points Bonus
Title: The Billion Point Giveaway
Country: Australia

Mobile Gold

Agency: Colenso BBDO
Client: MARS NZ
Product: PEDIGREE®
Title: PEDIGREE® SelfieSTIX
Country: New Zealand

Not For Profit Gold

Agency: Ogilvy New York
Client: NewFest & NYC Pride
Product: ‘Gilbert’ font
Title: Type with Pride
Country: USA

Not for Profit Gold

Agency: Happiness Brussels, an FCB Alliance
Client: OVK / PEVR (Parents of Road Victims)
Product: Not for Profit Organisation
Title: Behind the Numbers
Country: Belgium

Radical New Strategy Gold

Agency: Story UK
Client: Pickering’s Gin
Product: Gin Baubles
Title: Gin Baubles
Country: UK

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