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Radar for Good

The Coca-Cola Company

Issue 32 | September 2014

Background

Coca-Cola's global strategy was based on the idea of 'Open Happiness'. One of the things that made people happy was being able to help other people. The strategy was based on the belief that wanting to do good was something most young Romanians wanted to be able to do. However, converting that desire into an action was not easy.

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