Menu
Online & Digital
 

Raising eyebrows. And subscriptions.

Proximity London

Issue 36 | September 2015

Background

The Economist needed a new base of younger subscribers. These 'Progressives' viewed the publication as too narrowly focused on finance and politics, and not especially relevant to them. So, the task was to challenge perceptions – without destroying the intellectual legacy of the famous brand ads of the past.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62