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Bruce’s Whisky Barrel

Issue 15 | June 2010

Background

A series of 2-minute TV commercials, shortened versions of an online TV show called 'Scotland From Home', had been developed to take viewers on a light-hearted journey into the world of fine whiskies. It was important to get the trade and media interested in the campaign before it was launched to help generate buzz and PR.

The agency brief was to mail these key influencers a 'taste' of what was to come.

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