House of DOTS

Background

A creative mindset is ranked as one of the most important skills for kids growing up in the 21st century and should be nurtured and developed early on in life. LEGO DOTS were tiles, flatter than bricks, designed to help kids explore, celebrate and develop their creativity by encouraging them to make their own accessories and items to decorate their rooms such as desk organisers, picture holders and bracelets. As LEGO’s first entry to the arts and crafts category, DOTS needed a bold and inspiring launch to breakthrough to a new audience of kids, parents and adults.