Outdoor & Events
The World's Tallest Donation Box
The Mohammed Bin Rashid Al Maktoum Global Initiatives
Issue 56 | September 2020
Background
While millions were losing their jobs in the pandemic, charitable donations plummeted. In the UAE those most affected were the hundreds of thousands of lowwage workers, who struggled to put food on the table for themselves and their families. In answer to an open brief from the government, the agency had to find a way to capture attention and raise funds to feed the needy.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018