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Australian As It Gets

CGU Insurance

Issue 47 | June 2018

Background

CGU Insurance embarked on their first awareness campaign in 160 years wanting to be seen as a progressive force in Australia. Research they commissioned revealed that 1/3 of Australian small businesses were owned by immigrants. Despite the fact that three-quarters of Australians thought the country was ‘already full’, CGU saw there was an opportunity to champion the amazing contribution migrant small business owners made.

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