Mobile
The Promise Keeper
Issue 19 | June 2011
Background
Reebok wanted to launch its new running shoe, the ZigTech, to a target audience of people who are interested in running but who aren’t hardcore runners. The campaign needed to be interactive and to start a series of conversations around the Reebok brand.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018