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Flamigel

Issue 34 | March 2015

Background

Flamigel was a hydro-active gel that treated burn injuries and was the undisputed market leader in Belgium. But in 2014 a new competitor made its introduction trying to conquer market share with a massive marketing budget. Flamigel wanted a smart and budget-friendly solution to convince people to choose Flamigel when buying an ointment for burns.

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