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The Most Detailed Test Drive

Mazda3

Issue 31 | June 2014

Background

The new Mazda3 was designed around a number of innovations, which meant it used less fuel, emitted less CO2 and performed better than other cars in its class. Its new KODO design gave it a dynamic and attractive look.

In a noisy market crowded with offers, the task was to raise awareness and drive traffic to the showroom.

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