Online & Digital
Issue 61 | January 2022
BackgroundOn the strength of its annual student acquisition campaigns, Tatra Bank had won awards as “the world’s most innovative digital bank.” However, its competitors had resorted to offering students large cash incentives and for the first time Tatra had fallen to No. 2 in the segment of student banking. The challenge was to regain the No 1 spot and re-establish the bank’s reputation for digital innovation.
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