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Background

Lots of people don't know what the word grooming means, and even fewer that it is the third most lucrative crime worldwide after drugs and weapons. Fundación Alia2 want everyone to speak about this problem. Campaigns such this will help give the problem a voice and spread the message quickly.

Idea

The focus was on alerting parents and minors to the problem. It was not a question of beating around the bush, the aim was to explain clearly that many adults surf the net pretending to be children, behaving like them in order to make contact with minors and get information to use for sexual blackmail. The idea was to explain it in a clear, direct and visually effective way. On the other hand, looking for a different way to talk about it, creating an uncomfortable and slightly sordid world at the centre of the internet.