
Trees of Ash, Árbores de Cinza
Galicia Ambiental
Issue 46 | April 2018
Background
Last October, Galicia (north western Spain) suffered the worst fire wave of the decade, causing more than 200 declared fires, forcing more than 4,000 people to evict their homes and burning around 48,000 hectares, more than in 2014, 2015 and 2016 together.
"Arbores de Cinza"(Trees of ash) was a symbolic action carried out in collaboration with Tiempo BBDO, through which you could make a donation that would go to programs of reforestation of devastated areas. In return, those who collaborated would receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
People Also Read
- Reimagine the world like a gamer
Issue 57, December 2020