Trees of Ash, Árbores de Cinza
Galicia Ambiental
Issue 46 | April 2018
Agency
Tiempo BBDO
Creative Team
Director General Creativo: Siscu Molina Director Creativo: Tomás Ferrándiz Director de Arte: Daniel Correal
Production Team
Editor: Pablo Ardid Producer: Petra Garmon Producer: Guillermo Bargu
Other Credits
Client Contact: Benito G. Carril Executive: Marina García
Date
December 2017
Background
Last October, Galicia (north western Spain) suffered the worst fire wave of the decade, causing more than 200 declared fires, forcing more than 4,000 people to evict their homes and burning around 48,000 hectares, more than in 2014, 2015 and 2016 together.
"Arbores de Cinza"(Trees of ash) was a symbolic action carried out in collaboration with Tiempo BBDO, through which you could make a donation that would go to programs of reforestation of devastated areas. In return, those who collaborated would receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants.
Idea
The funds raised will go to a special program to recover Galicia from the epicenter of the fires, Chamdebrito (Pontevedra), considered "ground zero" of the disaster and one of the places most affected by the catastrophe. The project was developed in collaboration with forestry groups and neighborhood associations, and consisted of the replanting of native trees that would be donated to the residents of Chamdebrito so that they could begin the recovery.
That way, people could have a little bit of Galicia at home, and in Galicia they could recover what had been lost.