Integrated
Infrequent Flyers
Tigerair
Issue 34 | March 2015
Background
Tigerair was a low-cost airline that served Australia, Singapore and South- East Asia. It was a brand people loved to hate with 59% of people saying they would not fly Tigerair, even though most of them had never flown with it.
The problem was that 77% of Australians flew fewer than three times a year for the simple reason it was too expensive for them.
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