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V Skills

Frucor

Issue 43 | June 2017

Background

V was a popular energy drink in Australia, so popular that Australia is one of the few countries where Red Bull was not the market leader.

The energy drink category was in decline and V was in danger of losing its status as the number one brand. The job was to recapture the hearts and minds of Aussie millennials, through a campaign that pivoted off a limited edition can design.

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