Online & Digital

Wasteland with a V

Frucor Suntory

Issue 48 | September 2018


V Energy drink was experiencing declines in sales and relevance amongst younger drinkers. Research found that while “The Massive Hit That Improves You a Bit” was an effective message for 18-24’s, it wasn’t reaching them. Since large segments of this audience were now spending most of their time on gaming platforms, V needed to find a way to engage with them there.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62


People Also Read