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Wasteland with a V

Frucor Suntory

Issue 48 | September 2018

Background

V Energy drink was experiencing declines in sales and relevance amongst younger drinkers. Research found that while “The Massive Hit That Improves You a Bit” was an effective message for 18-24’s, it wasn’t reaching them. Since large segments of this audience were now spending most of their time on gaming platforms, V needed to find a way to engage with them there.

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