Online & Digital

Get Le Girl

Lynx, Unilever UK

Issue 29 | December 2013


A little language goes a long way. Lynx gives guys the edge in the mating game, but there's one barrier that it hasn't been able to help with, until now. The language barrier. Each summer thousands of young men leave these shores in search of sunnier climes. Their usual charm and wit will be lost on the ladies. English men abroad are clichéd, never speaking a word of the native tongue. Waiters hate them, women aren't impressed by them. Lynx wants to change that, arming their guys with just enough language skills that they stand out from the rest.

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