Menu
Innovation
 

Living Wine Labels

Treasury Wine Estates

Issue 46 | March 2018

Background

In the late 18th century, if a citizen of the British Isles committed any one of 19 crimes, he or she was punished by transportation to Australia.

For those lucky enough to survive the journey by sea, a new world awaited.

19 Crimes was a brand that celebrated the pioneers of the new colony and the culture they established.

The labels of the wines told the true stories of the convicts, scholars and rebels who had been transported.

For instance, Hard Chard celebrated the women who had been banished.

The Red Blend featured John Boyle O'Reilly, who escaped to America.

However, in an increasingly competitive retail environment, the brand needed to capture new consumers.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 56
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read