Online & Digital
Samsung iTest
Samsung New Zealand
Issue 60 | September 2021
Background
Most iPhone users never considered switching to Samsung because they feared the Android system was just too different, too complicated and too unintuitive. These misconceptions were not easily dispelled and were found in online articles, consumer research and were even held by some of the agency team working on this brief. Knowing that people could not be argued out of these beliefs, the challenge was to get them to discover the reality of a Samsung for themselves.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- From the pulpit
Issue 42, March 2017 - The GOOD Paper Project
Issue 50, March 2019 - Everything has an origin
Issue 61, December 2021